My audience is a 16-25 year old sixth form or university student, who aligns with the mainstreamer or explorer psychographic. They like to keep up with trends, and have a high cultural capital. They are keen social media users and live their life with a great deal of technology. They enjoy travelling and being around nature. They are invloved with activism, and attended protests such as BLM and extinction rebellion, and are left leaning. They support BLM, climate change, LGBT and are a feminist. They live a sustainable life, and buy second hand clothing in charity shops or off depop. |
They listen to mainly pop music, perhaps with some indie artists in their playlist. They listen to music whilst studying, travelling between places or simply to de-stress. |
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