Audience research- Focus Group

 Focus group:

A focus group is a group of subjects to represent my audience. The first two subjects represent my primary target audience of 16-25 year olds. 

Primary subjects:

•Name: Lizzie 

•Age: 20

•Occupation: university student

•Psychographic: explorer

•Interests: skating, surfing, nature, environment

•Favourite music genre: pop

why have I chosen her?

She is part of my prime target demographic, being a university student and explorer psychographic. She listens to pop music and enjoys watching music videos for aesthetic visual shots. 

     •:Name: Amaya 

•Age: 16

•Occupation: sixth form student

•Psychographic: succeeder and mainstreamer

•Interests: reading, cooking, singing

•Favourite music genre: Indie/ alt pop

why have I chosen her?

Amaya is a keen music listener, and is a musical fan. She is a student, which complies with my audience profile, and listens to music often. She is also a keen singer, which boosts her love for music. 

Secondary subjects:

•Name: Lawrence 

•Age: 54

•Occupation: Senior manager in insurance company

•Psychographic: reformer

•Interests: playing jazz, films, racquet sports, scrabble

•Favourite music genre: soft rock

why have I chosen him?

Lawrence is over the target age audience, but is an avid music fan. He plays in a jazz group, so wouldn't be initially drawn to the same music genre as 16-25 year olds. 

•Name: Jonas 

•Age: 18

•Occupation: High school student 

•Psychographic: succeeder

•Interests: football, tennis, piano, chess

•Favourite music genre: rap

why have I chosen him?

Although he is in the target age demographic he listens to different music genre's to my audience profile, such as rap whereas my audience profile would be more likely to listen to pop music. 

•Favourite artist: 

Lizzie: Tame Impala

Amaya: Clinton Kane

Lawrence: Jamie Culham

Jonas: Satan Dave

•Favourite song: 

Lizzie: Gooey (Giligan Moss remix)

Amaya: Chicken Tendies

Lawrence: Never let her slip away- Andrew Gold

Jonas: Blueberry Faygo

•Favourite music video: 

Lizzie: Changes

Amaya: all the good girls go to hell

Lawrence: take me on- aha

Jonas: Sicko mode

•Preferred way of listening to music: 

Lizzie: Apple Music

Amaya: Spotify

Lawrence: Apple Music

Jonas: YouTube