Brief history/timeline
July 24 1963- First appearance of music videos
One of the earliest Videos of a Top 40 hit, was Jan & Dean's "Surf City", produced in July 1963.
June 28 1964- The Beatles first music video
The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester, which was shot in black-and-white.
June 28 1966- Bob Dylan’s first music video
Bob Dylan's "Subterranean Homesick Blues" was filmed by D. A. Pennebaker. It was featured in Pennebaker's Dylan film documentary Don’t Look Back.
June 28 1974- Sparks’ music video
In 1974 the band Sparks filmed a promo video for their single "This Town Ain't Big Enough for Both of Us" from the album Kimono My House.
June 28 1975- Top of The Pops (TOTP)
The long-running British TV show Top of the Pops began playing music videos in the late 1970s. Therefore, a good video would increase a song's sales as viewers hoped to see it again the following week.
August 16 1975- Queen on TOTP
The band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top of The Pops; this is also notable for being entirely shot and edited on videotape.
June 28 1981- MTV launched
The U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television.
June 28 1983- Michael Jackson’s influential music video
The most successful, influential and iconic music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.
July 30 1985- mainstream music videos
Music videos grew to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skilful construction and seductive appeal of their videos.
December 11 1992- directors credited in music videos
MTV began listing directors with the artist and song credits, reflecting the fact that music videos had increasingly become an auteur's medium. Directors i.e. Michel Gondry, Spike Jonze, and Hype Williams all brought a unique vision and style to the videos they directed.
June 28 1995- most expensive music videos
Two of the videos directed by Romanek i are notable for being two of the three most expensive music videos of all time: Michael and Janet Jackson's "Scream", which cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million.
March 16 2005- Fall of MTV music videos
MTV and many of its sister channels had largely abandoned showing music videos in favour of reality television shows, which were more popular with its audiences.
September 2 2005- rise of the Internet
The launch of the website YouTube made the viewing of online video much faster and easier, just like Google Videos, Yahoo! Video, Facebook, etc. which uses similar technology. Some artists began to see success as a result of videos seen mostly or entirely online, i.e. the band OK Go.
2005- iTunes
‘iTunes’ opens allowing people to download their favourite tracks from the computer
2005- YouTube
The online entertainment website ‘YouTube’ was created enabling music lovers to access their favourite music videos online. This resulted in an increase of new artists.
2010- online
The number of music videos online begins to massively increase
2010
Lady Gaga’s music video ‘Poker Face’ reaches one billion views
Contemporary context- who are the major players in this industry (info graphic). How do companies finance, distribute and exchange their products. How do audiences access them? (consider recent developments in technology)
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