Planning: Reflection on moderators report
- fulfil both the specific list of requirements of the brief and the production detail
- focused research, detailed planning, strong sustained concept
- cross-media aspects of briefs, spend similar amount of time on website/ music video
- make sure to note down everyone I worked with/ how they were directed
- statement of intent: clear links between 2 main products , how digital convergence would link them- balance between online and offline product; go through the brief in depth, demonstrate how every requirement and detail is to be addressed
- research industrial context, representation and relevant codes and conventions before planning my own
- different mise-en-scenes- make locations effective, night shots can be effective
music video:
- make sure the track matches the genre
- mention name of artist and track at the start or end of the video
- match editing with pace of music
- show contrast between different social groups
- consider theme when choosing shooting locations
- avoid shot with 'actors walking away from the camera, sometimes holding hands'
- create messages with costumes
website:
- coherent branding
- effective use of: imagery, logo, models, colours, themes, across branding
- embedding video
- targeting audience: bespoke contact forms, subscriptions, exclusive offers, social media feeds etc
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