Sunday, November 28, 2021
Thursday, November 25, 2021
Wednesday, November 24, 2021
Saturday, November 20, 2021
Thursday, September 9, 2021
Monday, August 30, 2021
Production log
Date | Location/s | Model/s | Shots | |
Shoot 1 | 4/7/21 | Parents room | Marnie | Bed scene |
Shoot 2 | 6/7/21 | Parents room + kitchen | Marnie | Bed scene + petal scenes |
Shoot 3 | 18/8/21 | Bathroom | Marnie | Bath scene |
Shoot 4 | 30/8/21 | Cherry orchard park | Marnie + Ed | Picnic scene |
Shoot 5 | 1/10/21 | Clock shop | Marnie | Clock scene |
Shoot 6 | 26/11/21 | Marnie’s house | Marnie | Tears reshoot |
Shoot 7 | 27/11/21 | My house | Ed | Tears |
Wednesday, July 7, 2021
Images from shoot
Friday, July 2, 2021
Thursday, July 1, 2021
Monday, June 28, 2021
Wednesday, June 23, 2021
Photoshoot with potential photos
From this photoshoot I learnt how to use equipment, and more about how to use a DSLR camera. I became familiar with using lighting and reflectors, and getting the most effective lighting. I aimed to use a range of models and lighting to get a scope of diverse images.
5 things I learnt:
- to direct models to get the angles and poses I wanted
- using and adjusting the ring light to get the lighting I wanted
- using the reflector to block shadows and have the light directed where I wanted
- using the TV setting on the camera to get the shutter speed I wanted
- assisting in other peoples shoots and styling models or adjusting lighting
Tuesday, April 20, 2021
Iconic Music Videos
Bob Dylan- Subterranean Homesick Blues (1965)
- acknowledged as one of the first "music videos"
- incorporates Andrew Goodwin's relationship between lyrics and visuals (amplifying)
- although there is no performance or narrative in the video itself it was a turning point in introducing a combination of visuals with music
Stormzy- know me from
- single shot video (with one cut)
- perhaps a more modern version of subterranean homesick blues with some elements of lyrics reflected in the visuals
- simple low budget video portrays him "sticking to his roots" as he started out with very little and even now despite having lots of fame and money he is still creating similar content
Ariana Grande- Thank u, next
- the entire video is an intertextual reference to mean girls
- elements of postmodernism: Kris Jenner playing the mum filming the Christmas show dance is ironic as she is usually the one being filmed
Wednesday, April 14, 2021
Wednesday, March 24, 2021
Andrew Goodwin Music Video theory
1.Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2.There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3.There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5.There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6.There is often intertextual reference (to films, TV programmes, other music videos etc).
7. There will be a combination of performance, narrative and art/cutaway shots.
I will aim to use some of these for my music video, and adhere to generic music video conventions.
Industrial context- Contemporary context
Major players in this industry:
- Universal Music Group (USA based) — 29.85%
- Sony Music Entertainment (USA based) — 29.29%
- Warner Music Group (USA based) — 19.13%
- Independent labels — 12.11%
- EMI Group — 9.62%
How companies finance, distribute and exchange their products:
Distribution companies sign deals with record labels, which gives them the right to sell that label's products. The distributor takes a cut of income from each unit sold and then pays the label the remaining balance.
How do audiences access them? (consider recent developments in technology)
Internet
Audiences can look up key titles on search engines such as Google, Bing etc. Fans can keep up with recent information about artists, as well as viewing their music videos posted on sites like YouTube, or Vimeo. Audiences can also access social media sites, via the internet and share links to their favourite music videos on these sites. Before the internet it was much harder for audiences in different countries to access music videos by their favourite artists/bands because the videos were often only released in one or two countries and would only be played on the tv.
TV stations
Music videos were first broadcast on television, and are still a popular medium to watch music videos. TV channels such as MTV and 4Music play old and current music which primarily target teenagers and young adults. MTV have created separate channels dedicated to different genres of music, in order to make it easier for audiences to access the type of music and artists/bands that they are interested in.
Media players
Audiences can stream and download music and music videos on electronic devices via media players such as iTunes for an affordable price. This way of accessing music videos is being more and more popular because it allows the audience to access the music video on demand, whenever and wherever they are.
Monday, March 22, 2021
Industrial context- Universal Music
Industrial context- The brand
1935
The companies Greater New York Film rental and FOX office attractions Co. merged with the 20th century pictures and established the company 20th century FOX. The company is established on 31 May 1935.
1947
Reinhard Mohn re-founded the company
1952
The U.K.-based Decca Record Co., which launched Decca Records in the United States, acquired a controlling interest in Universal Pictures in 1952, while Music Corporation of America MCA , acquired the Universal Studios property for its newly created TV division, MCA Inc.
1959
The company was incorporated as MCA Inc. and it became a public company in 1959.
1962
Universal Pictures and MCA Inc. merged in 1962 when MCA acquired Decca Records.
1964
The year 1964 marked the beginning of MCA Music Publishing with MCA's purchase of Leeds Music and Duchess Music, while Universal began opening its Universal City lot doors for visitors, marking the birth of its recreation and theme park operations.
1969
With more than 2 million subscribers, UMG also maintains the largest mail order music video club in Europe, Britannia, a UK-based operation founded in 1969.
1970
The company also operates DIAL, the largest music video club in France founded in 1970.
1972
The company opened the Universal Amphitheatre in 1972, initiating the company's interests in owning and operating concert venues and live entertainment promotion.
The company reorganizes as PolyGram in 1972, the same year they acquired Verve Records.
1980
The company expanded throughout the 1980s, first acquiring the London-based classical music label Decca in 1980.
1990
In November 1990, Japanese multinational conglomerate Matsushita Electric agreed to acquire MCA for 6.59 billion.
1995
In 1995 the company moved into Latin America when it bought Rodven Records, the region's largest independent record company.
In 1995, Seagram acquired 80 percent of MCA from Matsushita.
1996
On December 9, 1996, the company was renamed Universal Studios, Inc., and its music division was renamed Universal Music Group MCA Records continued as a label within the Universal Music Group
1997
The sales in 1997 have been 5.58 billion.
1998
The company's long and varied history can be understood by tracing the evolution of the two main companies that eventually came together in 1998 to form UMG, Polygram and Universal.
In 1998 the separate histories of these two groups came together when Universal owner Seagram acquired PolyGram and renamed the newly combined music operations of the two Universal Music Group.
1999
In 1999 the UM3 was launched, UM3 is a division of Universal Music International that covers all areas of strategic catalog marketing outside North America.
In 1999, Bertelsmann introduced bol.com.
2000
Parent company Vivendi Universal, also owner of Hollywood's Universal Studios, bought UMG from former owner Seagram in 2000.
Acquires Rondor Music Vivendi Canal Plus merges with Seagram in 2000, resulting in Vivendi Universal, now parent to UMG.
2001
Analysts estimate that music sales were off 10 percent in 2001, with poor sales in the largest two markets, the United States and Japan.
To cover a variety of media, UMG also partnered with Popstars television shows in several European countries in 2001.
Over the following five years, its funding created or maintained 18,000 jobs in local services 1,377 jobs created in 2001 alone.
One of every four albums sold worldwide in 2001 was a Universal album.
2002
Evidence of that could be found at the 44th Grammy Awards ceremony held in February 2002, where UMG snagged 32 awards.
Artist development will key for the company moving into 2002 and beyond as the overall slump in the music industry forces the company to come up with the next big thing that will stimulate record sales in the United States and worldwide.
2004
Vivendi subsidiary In May 2004, Universal Music Group was cast under separate management from Universal Studios, when French media conglomerate Vivendi sold 80 of the latter to General Electric, who subsequently merged it with NBC to form NBCUniversal.
2006
In February 2006, Vivendi purchased the remaining 20 percent of UMG from Matsushita Electric.
2008
On October 1, 2008 Bertelsmann sold 50 of Sony BMG to Sony Corporation of America.
2010
In April 2010, The company’s first advertising platform is introduced, also called Promoted Tweets. The first promoted Tweet was by Advertising Age.
2011
Starting in 2011 UMG's Interscope Geffen A M Records began signing contestants from American Idol Idol series.
2012
In March 2012, the European Union opened an investigation into the acquisition The EU asked rivals and consumer groups whether the deal would result in higher prices and shut out competitors.
The British Broadcasting Corporation BBC is a British public service broadcaster and is the largest broadcaster in the world with around 23.000 employees and an income of 5.086 billion in 2012.
2013
On March 20, 2013, UMG announced the worldwide extension of their exclusive distribution deal with the Disney Music Group, excluding Japan.
In August 2013, UMG became the first company in the US to have nine of the Top 10 songs on the digital charts, according to SoundScan and weeks later, became the first company to hold all 10 of the Top 10 spots on the Billboard Hot 100 Chart.
2014
Universal Music Group entered into film and TV production with the 2014 purchase of Eagle Rock Entertainment.
2015
In 2015, UMG's Capitol Records earned all the major Grammy Awards for the year, with Sam Smith receiving Best New Artist, Record of the Year and Song of the Year awards and Beck winning Album of the Year.
2017
In August 2017, UMG and Grace Beyond agreed to develop three new music-based television series, 27, Melody Island and Mixtape.
In December 2017, Universal Music Group acquired the catalogues of Stiff Records and ZTT Records, along with Perfect Songs Publishing, from Trevor Horn's SPZ Group.
2018
In August 2018, UMG announced a strategic expansion in Africa, opening an office in Abidjan to oversee French-speaking Africa, and also unveiling a Universal Music Nigeria office in Lagos to focus on signing local artists and taking them global.
On November 19, 2018, singer-songwriter Taylor Swift signed a new multi-album deal with UMG, in the United States, her future releases will be promoted under the Republic Records imprint.
In Nielsen's 2018 US Music Mid-Year report, UMG made history with eight of the Top 10 artists, including all of the top five, as well as all of the top eight artists ranked by on-demand audio streams.
2019
In February 2019, UMG fully acquired music distributor INgrooves.
UMG was named to Fast Company's annual list of the World's 50 Most Innovative Companies for 2019, the first major music company to be included on the list in a decade.
2020
The company and Lego Group announced a music product partnership on April 26, 2020.
Friday, March 19, 2021
Industrial context- Music Video timeline
Brief history/timeline
July 24 1963- First appearance of music videos
One of the earliest Videos of a Top 40 hit, was Jan & Dean's "Surf City", produced in July 1963.
June 28 1964- The Beatles first music video
The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester, which was shot in black-and-white.
June 28 1966- Bob Dylan’s first music video
Bob Dylan's "Subterranean Homesick Blues" was filmed by D. A. Pennebaker. It was featured in Pennebaker's Dylan film documentary Don’t Look Back.
June 28 1974- Sparks’ music video
In 1974 the band Sparks filmed a promo video for their single "This Town Ain't Big Enough for Both of Us" from the album Kimono My House.
June 28 1975- Top of The Pops (TOTP)
The long-running British TV show Top of the Pops began playing music videos in the late 1970s. Therefore, a good video would increase a song's sales as viewers hoped to see it again the following week.
August 16 1975- Queen on TOTP
The band Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top of The Pops; this is also notable for being entirely shot and edited on videotape.
June 28 1981- MTV launched
The U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television.
June 28 1983- Michael Jackson’s influential music video
The most successful, influential and iconic music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.
July 30 1985- mainstream music videos
Music videos grew to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skilful construction and seductive appeal of their videos.
December 11 1992- directors credited in music videos
MTV began listing directors with the artist and song credits, reflecting the fact that music videos had increasingly become an auteur's medium. Directors i.e. Michel Gondry, Spike Jonze, and Hype Williams all brought a unique vision and style to the videos they directed.
June 28 1995- most expensive music videos
Two of the videos directed by Romanek i are notable for being two of the three most expensive music videos of all time: Michael and Janet Jackson's "Scream", which cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million.
March 16 2005- Fall of MTV music videos
MTV and many of its sister channels had largely abandoned showing music videos in favour of reality television shows, which were more popular with its audiences.
September 2 2005- rise of the Internet
The launch of the website YouTube made the viewing of online video much faster and easier, just like Google Videos, Yahoo! Video, Facebook, etc. which uses similar technology. Some artists began to see success as a result of videos seen mostly or entirely online, i.e. the band OK Go.
2005- iTunes
‘iTunes’ opens allowing people to download their favourite tracks from the computer
2005- YouTube
The online entertainment website ‘YouTube’ was created enabling music lovers to access their favourite music videos online. This resulted in an increase of new artists.
2010- online
The number of music videos online begins to massively increase
2010
Lady Gaga’s music video ‘Poker Face’ reaches one billion views
Contemporary context- who are the major players in this industry (info graphic). How do companies finance, distribute and exchange their products. How do audiences access them? (consider recent developments in technology)
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